01 / 12
Enquirer Consulting Group / Prepared for Nitin Jain
August 2026

Reach the accounts
nobody can visit.

Business Enquirer has a thread with Zydus going back to the Global Pharma Showcase, and it stalled last year. This is the other arm of the group: we design, staff and run an outbound unit, prove it in market, then hand it over.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

A field force is measured on coverage. Coverage has a hard ceiling.

01
Coverage is a function of how many named accounts a person can physically reach in a month. That number does not move much, whatever you spend on it.
02
In that model the accounts outside the route are not unqualified. They are unvisited, which is a different problem with a different fix.
03
Institutional, channel and partnership decisions sit with people who are named, findable and reachable in writing, and who are rarely on anyone's visit plan.
04
New segments usually open only when somebody is hired to open them, which makes every widening of the market a headcount decision first.
05
A commercial organization can be excellent at conversion and still have no mechanism at all for reaching a company it has never met.
Prepared for Nitin Jain
Where this goes

From territory reach to named reach.

How it usually works
.
Growth comes from the accounts a person can get to, and from the relationships already on the plan.
.
Conferences, trade press and referral carry the introductions to everyone else.
.
In this model, opening an adjacent segment or a new market starts with a hire.
In the first weeks and months
+
A maintained list of the companies and the exact people outside the current route, in the segments you name.
+
A written channel that runs every week whether or not anyone is on the road, personalized per person and reviewed before it sends.
+
Positive replies arrive with your commercial team already warm, with the context attached, and the field force spends its time on conversations instead of on finding them.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Zydus

Three things, built and handed over.

The named-account layer

The companies, the sites and the exact people who sit outside the current route, in the segments you choose. Built from scratch, checked, and kept current rather than bought once and left to rot.

A reviewed written channel

Personalized outbound to those named people on a weekly schedule. Every message is human-reviewed before it sends, written to the claim boundaries your team sets, in the register the market expects.

An operator and the keys

We staff it and run it for a fixed four months against KPIs agreed up front, then hand over the playbook, the tooling, the dashboards and the trained person who runs it.

One contractor and one point of contact. You never manage a stack of tools or a set of freelancers, and at the end there is nobody sitting in the middle of your commercial function.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list for the segments you care about: the companies, the sites and the exact people, verified before a word is written.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits an organization your size

Reach is the part that does not scale with headcount.

01

It sits beside the field force

Nothing about a territory plan needs to change. The channel works the accounts nobody was ever going to visit and hands the warm ones to the people who already know how to close them.

02

Built for a claims-sensitive market

Nothing sends unreviewed. Copy is written inside the claim boundaries you set, your people sign off the message set before the first send, and every message is on record.

03

You own it at the end

Four months, then the playbook, the dashboards and a trained operator move across to you. The engine is yours, including the person who runs it.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
+
Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Nitin Jain.